David Rock

Leadership and learning to be a leader is all about people management, social relationships with people, and about the rewards and threats that, by their behavior, managers send signals to their people. The SCARF model contains a summary of the discoveries in neuroscience about how people interact and how they encounter.
Status, Certainty, Autonomy, Relatedness and Fairness create five domains - elements that leaders and managers need to know and exhibit in their behavior. All of these domains have their direct ‘representation’ in the brain.