SCARF

David Rock

Leadership and learning to be a leader is all about people management, social relationships with people, and about the rewards and threats that, by their behavior, managers send signals to their people. The SCARF model contains a summary of the discoveries in neuroscience about how people interact and how they encounter.
                                               
Status, Certainty, Autonomy, Relatedness and Fairness create five domains - elements that leaders and managers need to know and exhibit in their behavior. All of these domains have their direct ‘representation’ in the brain. 

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